Friday 18 January 2019
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business-standard - 2 month ago

Netflix unveils its India line-up, announces eight new features

In a major effort to ramp up its Indian original content, streaming giant Netflix on Friday announced a new line-up of eight films and an original series. With this, Netflix has made its intention clear to emerge as a leading content provider to its ever-growing consumer base in India. The move is aimed at countering Hotstar, Amazon Prime Video and local subscription players such as ALT Balaji and ZEE5. It also implies that the streaming giant, which does not reveals its viewership number, considers India and the Asia Pacific region pivotal for the growth of its subscription base. We celebrate India with an incredible line-up of original films and series that are right now filming across India. This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai. The breadth of stories with its local settings and complex characters is incredible and we can t wait for people to discover and fall in love with them, said Ted Sarandos, Chief Content Officer for ...

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