Sunday 24 February 2019
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business-standard - 13 days ago

Paisabazaar.com s new brand film reaches over 5 million views

Paisabazaar.com, India s largest online marketplace for financial products, has launched its new brand film - The Wedding Speech on the occasion of its 5th anniversary.Within 3 days of its launch on digital platforms, the film has garnered over 5 million views on YouTube and other channels and has been shared over 20,000 times on Facebook alone.Paisabazaar.com was Co-founded in February 2014 and has been the clear market leader for lending products for the last two years, as per industry estimates. Its brand initiatives so far have focussed on product offerings on the platform, and this is the first time it has launched a brand film.The brand film, through a story of two brothers, focusses on how the right advice can change lives. Paisabazaar.com says it wanted the consumers to connect its brand with trust and good financial advice. The inspiration for the film came from millions of conversations Paisabazaar.com has had with consumers from all walks of life in the last 5 years. It ..

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