Sunday 28 February 2021
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business-standard - 5 days ago

Indian media, entertainment to see 27% revenue growth in FY22: Crisil

Indian media and entertainment (M E) sector is expected to witness a strong 27 per cent growth in revenue to around Rs 1.37 lakh crore in 2021-22, after contracting 26 per cent this fiscal, according to ratings agency Crisil. Segments such as digital and television (TV) will have relatively shorter time to bounce-back to pre-pandemic levels while print, films, outdoor, and radio would take longer. Crisil Ratings Ltd Director Nitesh Jain said advertisement and subscription revenues contribute nearly equally to the overall M E sector s topline, but since the former correlates strongly with economic growth, the pandemic has had a bigger impact on it. Next fiscal, with strong economic rebound on the cards, ad revenue should grow 31 per cent on-year and subscription revenue around 24 per cent, Jain added. The TV segment contributing around half of the sector s topline has recovered fully and will report healthy growth next fiscal. Ad revenue saw a sharp contraction initially, ..


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