Monday 10 December 2018
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business-standard - 4 days ago

Political ads: Facebook makes it must for advertisers to disclose their identity, location

In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook Thursday made it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram. Beginning early next year, Facebook will also start showing a disclaimer on all political advertisements by providing details of those placing the advertisements. Also, an online searchable ad library will be opened to provide information like budget associated with an individual advertisement and the range of impressions and demographics of who viewed the advertisement, Facebook said in a blog. In the blog, Facebook said political advertisements will have to be run by an advertiser who has completed the identification authorisation process and labelled with the disclaimer. By authorising advertisers and bringing more transparency to ads, we can better defend against foreign interference in ..

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