Saturday 18 January 2020
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business-standard - 2 month ago

Gaana plans 3,000 podcasts in 4 months, expects 10 cr streaming per month

Music streaming platform Gaana on Monday said it expects 10 crore podcast streaming per month by March on its platform as it plans to build a portfolio of 3,000 shows in four months, a top company official said. Gaana has roped in celebrity Ranvijay Singh, Bollywood actress Sunny Leone, stand-up comedian Zakir Khan and a paranormal investigator Jay Alani for developing the shows, Gaana CEO Prashan Agarwal told PTI. The existing numbers (of podcast listeners) are very low. Our idea is to get the consumption up to about 1 to 1.5 per cent and then build from there, he said. Just to give you a perspective, currently, we do about 3.2 billion streams. On the podcasts, we are looking at getting to about 100 million streams. That could be about 10 crore podcast play-outs per month by March, he added. The Times Internet Group firm expects to double the number of monthly active users on its platform to 20 crore in the next two years, representing around 50 per cent share of the overall ...

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