Thursday 14 November 2019
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business-standard - 29 days ago

Adani Wilmar launches ready-to-cook Khichdi

Adani Wilmar has launched country s first ready-to-cook Khichdi with three varieties in the city and is looking at Rs 300 crore sales in the next 3-4 years from the new product, a top company official said. The company has introduced Khichdi , a common preparation made of rice and pulses, in a packaged ready-to- cook format under its flagship brand Fortune , the official said. West Bengal is an important market for us and that is why, we have chosen to launch Fortune Khichdi from here. We are looking at Rs 300 crore sales in the next 3-4 years from Khichdi itself, Adani Wilmar s marketing head Ajay Motwani said. The market for ready-to-cook is worth Rs 1,000 crore and has been growing strong, he said. The Rs 28,000 company has brought the new product in three varieties including the Bengali Khichdi, for which it has used Gobinda Bhog rice and roasted moong dal, he said, adding that for Punjabi and Gujrati varieties, it has used their local rice. Adani Wilmar ...


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