Monday 16 September 2019
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business-standard - 5 days ago

Strike-hit British Airways flying into turbulence

British Airways, which likes to call itself the world s favourite airline, flew into turbulence this week as pilots staged a costly and historic two-day strike, tarnishing its global reputation, analysts said on Wednesday. Pilots walked out for the first time in the company s chequered 100-year history, sparked by a bitter and long-running feud -- which remains unresolved -- over pay. Management at BA, which is owned by London-listed International Airlines Group (IAG), then faced the embarrassment of grounding its UK fleet on Monday and Tuesday with the cancellation of around 1,600 flights. The move sparked travel chaos for about 200,000 passengers who had been due to fly in and out of London s Gatwick and Heathrow airports. Yet BA s reputation will bounce back if it handles the industrial unrest in an effective way, according to Jane Bloomfield, who is head of business development at Kantar UK. However if mishandled, the row could still spark more reputational damage for BA, which ...


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