Monday 16 September 2019
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business-standard - 5 days ago

Infinix counts on aggressive pricing for higher marketshare

Online-focused smartphone brand Infinix is banking on an aggressive pricing strategy to command a sizeable marketshare in the sub-Rs 10,000 segment, a company official said on Wednesday. The segment comprises about 65 per cent of the smartphone market by volume, he said. We are aiming for a marketshare of 8-10 per cent in the sub-Rs 10,000 segment in the next 2-3 years, Infinix India CEO Anish Kapoor said. He, however, did not comment on the current marketshare of Infinix, which is pinning hopes on its latest sub-Rs 7,000 smartphone to push sales during the upcoming festival season. Kapoor also claimed that the smartphone segment has not been hit by slowdown in demand. According to industry reports, India s smartphone market saw shipments of 36.9 million in the second quarter -- a 9.9 per cent year-on-year and 14.8 per cent quarter-on- quarter growth. Infinix sells smartphones only through e-commerce at present.

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