Monday 16 September 2019
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business-standard - 5 days ago

Netflix content will reflect my obsession with mainstream storytelling, says Karan Johar

Filmmaker Karan Johar says he considers his films to be a guilty pleasure for his audiences and is unapologetically and unabashedly obsessed with the mainstream trappings of storytelling, something he promises to continue in his content for Netflix. Johar, who has just inked a multi-year broad content deal with the streaming giant, said the global reaction to his 27-minute film as part of the collective Lust Stories on Netflix made him realise there is much outside of our country that is interested in us and the stories we tell . A viewership revolution is just around the corner with the growth of OTT (over the top) platforms and it would be foolish to miss it, said the man behind Dharma Productions and its digital arm Dharmatic. Viewership habits have actually evolved and changed over the last decade even in India, he said, adding that Netflix is just the tip of the iceberg. There is a major viewership explosion that s around the corner and I can t wait to actually be a part .


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