BARC India partners DEN Networks for measuring TV viewership using RPD
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business-standard
2 months ago

BARC India partners DEN Networks for measuring TV viewership using RPD

The Broadcast Audience Research Council of India (BARC India) has partnered with cable distribution company DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs). RPD uses a chip that can be inserted int

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